Several months ago, I was unexpectedly plunged into the world of hospitals and urgent investigations.

As the NHS letters arrived, I started to muse on the importance of accessible language, particularly in professions where complex terms abound.

And so, here are a few thoughts for writing (and speaking) in a way that helps other people, rather than baffling and bewildering them.

AI is rapidly changing the copywriting landscape and many businesses are increasingly using it to produce quick and cheap results – but if we look a little closer, the situation is more complex than we think…

With the internet awash with content creators, influencers and brands seeking to boost their web traffic…

…why set up a journal page at all?